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Tag Archives: karting sponsorship

Round The Bend: Boardroom Antics

Boardroom antics As the end of another season looms, drivers are, inevitably, beginning to review their options for next year. For many, the almost obscene budgets required to stay in karts means that cars are a cheaper option. Even so, if daddy isn’t a banker and mummy’s not an heiress, entry-level single-seater or saloon racing requires a sponsor – or ... Read More »

Sponsorship: The unvarnished truth

By Jerry Thurston ‘Publicity, darling. Just publicity. Any kind is better than none at all.’ Rhonda Farr (1933) If only we had some sponsorship… It would make such a difference. How many times have I heard that? Although the middle of a recession has got to be the worst time to be looking for somebody to pay for your racing ... Read More »